The Consumers' Post:

As responsible digital citizens: Learn how laws, guidelines, and education can help you protect and empower kids online. Trust is defined as the belief that someone or something is reliable, good, honest, and effective. In today’s digital age, with a proliferation of available content, knowing whom and what we can trust is challenging. The internet has expanded its media domination over the last decade due largely to the advancement of mobile internet technologies. The frequency and ease with which children can access and connect have surged, bringing issues of trust to the forefront. BBB Trusted.org: ' Our Children’s Digital Future ' As digital citizens, we are all faced with the task of evaluating the credibility and biases of information, including advertising. This is complicated since the lines between entertainment and advertising are often blurred — making it difficult to tell when we are being advertised to. We are no longer dealing with the old-fashioned adver