Savvy Consumer: Empower your children to make good decisions on the internet

Savvy Consumer: Empower your children to make good decisions on the internet —

As responsible digital citizens:
Learn how laws, guidelines, and education can help you protect and empower kids online.

Trust is defined as the belief that someone or something is reliable, good, honest, and effective. In today’s digital age, with a proliferation of available content, knowing whom and what we can trust is challenging. The internet has expanded its media domination over the last decade due largely to the advancement of mobile internet technologies. The frequency and ease with which children can access and connect have surged, bringing issues of trust to the forefront.

BBB Trusted.org: 'Our Children’s Digital Future'

As digital citizens, we are all faced with the task of evaluating the credibility and biases of information, including advertising. This is complicated since the lines between entertainment and advertising are often blurred — making it difficult to tell when we are being advertised to.
We are no longer dealing with the old-fashioned advertising model of television programming with commercial breaks. Today, seemingly objective online content may be sponsored by advertisers, and online influencers (like celebrities) may be paid to create social media posts that appear to be honest endorsements. All these factors make it challenging — to know who is trustworthy— even for adults.

Tips for keeping kids safe online
Citation: 'Trust for Our Children’s Digital Future'
Article by Katie Goldstein via BBB Trusted.org:

Savvy Consumer: Trust for Our Children's Digital Future | BBBTrusted
By Katie Goldstein Learn how laws, guidelines, and education help parents protect and empower their kids online. Trust is defined as the belief that someone or something is reliable, good, honest, and effective. In today's digital age, with a proliferation of available content, knowing whom and what we can trust...

A partial solution to a complex problem:
'We must empower our children to make good decisions on the internet, and the best way to do this is to educate them.'

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