Teaching and Empowering Consumers:

CFVImages via Pixabay

BBB AdTruth
An educational program that teaches consumers about potential advertising abuses and empowers them to report advertisements that could cause financial or personal harm due to problematic tactics or faulty products.

BBB AdTruth
BBB AdTruthSM is an educational program that teaches consumers about potential advertising abuses and empowers them to report advertisements that could cause financial or personal harm due to problematic tactics or faulty products .

Increasing Awareness
BBB AdTruth launched a public service campaign in 2016 to spread awareness about problematic advertising. More than 217 million Americans learned about problematic advertisements through BBB AdTruth’s radio and television public service announcements.

In addition to educating consumers via entertaining video vignettes, the BBB AdTruth website offers interactive quizzes and infographics that help explain through examples and user interactions specific advertising tactics that can mislead consumers.

Empowering Consumers
The BBB enterprise promotes a trustworthy marketplace by working with businesses to help ensure ethical and truthful advertising. In 2018, BBB AdTruth launched a new online reporting tool that allows consumers to report questionable or confusing advertisements. Data provided through the BBB AdTruth Reporting Tool will provide insights for future research into questionable advertising techniques. The reporting tool will also provide a strong feedback loop connecting consumer reporting of potential advertising abuses, the BBB Institute’s research, and the BBB Institute’s consumer education activities.

BBB AdTruth Supporters
BBB AdTruth’s public service campaign and the online reporting tool were made possible thanks to the support provided by a Cy Pres Award from the state of California and Google, Inc.
Learn more about BBB AdTruth Program!

The BBB Institute fosters a trustworthy marketplace by creating programs to educate consumers about scams, fraud, and confusing or misleading advertising. The BBB's work covers a wide range of consumer and business-related issues such as digital literacy, scam/fraud prevention, mitigating bias in the digital space, and identifying questionable claims in advertising. It seeks to provide a broad range of educational programs to a wide range of consumer groups, including the military, veterans, school children, students, and many others.

Comments

Wise up with SCAM GRAM!

Wise up with SCAM GRAM ! SCAM GRAM is Consumer Action’s new monthly email alerting you to the dirtiest players in the world of tech fraud, credit card scams, ID theft and general con-artistry. Don’t be fooled by liars, cheaters and deceivers—wise up with SCAM GRAM via Consumer Action News: Consumer Action News SCAM GRAM is Consumer Action's new monthly email alerting you to the dirtiest players in the world of tech fraud, credit card scams, ID theft and general con-artistry. Don't be fooled by liars, cheaters and deceivers-wise up with SCAM GRAM! Consumer Action: Mission Through multilingual financial education materials, community outreach, and issue-focused advocacy, Consumer Action empowers underrepresented consumers nationwide to assert their rights in the marketplace and financially prosper.

Learn to Recognize Scams: Outsmart the Scammers

Scammers are conning homeowners out of thousands of dollars. Find out how to protect your family. Source: Article via Consumers Energy: Con artists have long preyed on utility customers by pretending to be a Consumers Energy employee in person and on the phone. They use scare tactics, threats and urgency to gain entry into your home, or trick you into surrendering credit card information, money orders, gift cards or cash. Learn more ! Consumers Energy Tips Avoiding Scams : how to spot a fake utility worker asking to be let in to your home. If you believe a scammer is trying to get into your home, lock all your doors and immediately call 911 and report it to the police. HOW TO SPOT A SCAM Put your knowledge to the test. Find out if you’re at risk to be scammed by taking this quiz . DISCOVER MORE Identity thieves want access to your account. That’s why it’s important to take necessary precautions and safeguard your information. — Another great article via: ...

Advancing the consumer interest through research, advocacy, and education –

Consumer Federation of America (CFA): A Research, Advocacy, Education, and Services organization. CFA is a research organization, investigates consumer issues, behavior, and attitudes through surveys, focus groups, investigative reports, economic analysis, and policy analysis. The findings of such research are published in reports that assist consumer advocates and policymakers as well as individual consumers. They provide an important basis for the policy positions and work of the organization. Learn more: Overview about the Consumer Federation of America and its CONSUMER RESOURCES! SEARCH DOCUMENTS - Choose an Issue: Consumer Federation of America Thursday December 5 & Friday December 6, 2019 Embassy Suites DC Convention Center Hotel 900 10th Street NW, Washington, DC More Info sign up for updates Wednesday March 11 & Thursday March 12, 2020 Renaissance DC Downtown Hotel 999 9th Street NWWashington, DC More Info sign up for updates The Consumer Federat...

The Consumers' Post:

Search This Blog